Javelin, a subsidiary of Redwood Custom Communications is creating the editorial content for Procter & Gamble’s beauty magazine, Rouge. The quarterly book has been running in test markets in the U.S. and Canada and is expected to reach 11 million homes in both countries next year, according to a press release.

The fall issue has 49 pages, with approximately 60 percent dedicated to Procter & Gamble branded editorial, 20 percent to traditional advertising and the remaining 20 percent as unbranded editorial, says senior vice president, marketing and business development at Redwood Joseph Barbieri.

Redwood is also handling a U.S.-focused relaunch of the magazines website, Rougemag.com says Barbieri. Procter & Gamble is just one of the companies that Redwood produces content for. They are also the voice of CAA, Sobeys, Geico and others in North America.