Launching with a celebration last night at the Intercontinental Hotel in Montreal, Marketing QC’s first issue is distributed tomorrow.

Rogers Publishing bought AMPQ and re-branded it as Marketing QC to serve as the French language sibling to Marketing in early September. It tested the Quebec marketing waters by launching an e-newsletter, Marketing au quotidian, in February.

Working along the same lines as Rogers Publishing’s English Marketing, publisher Jean Goulet says the book will be printed ten times per year and work from a broad perspective to address the needs of the industry on both the client and agency side. “What I want to do is cover the broad range of marketing activity,” says Goulet. “Public relations, research, product development and advertising.”

With a free controlled circulation of 12,000, and a 36-page launch issue, Goulet says the magazine will feature high profile print advertisers and a goal of 50 percent advertising in each book. “We have advertising from venues, event organizers, agencies and marketing firms,” he says. “It covers the broad range of traditional users of the publication.”

Editor in chief of Infopresse, Marie-Claude Ducas says that as Marketing QC’s competitor she welcomes the new title into the market. Infopresse is also printed 10 times a year with a paid circulation of 7,000. “There is a lot to cover and a lot of issues,” she says. “The industry only has something to gain from them being there. We can’t be sorry that a player like Marketing is interested in Quebec.”