Canadian Magazine Industry News
11 August 2009,     CONNECTICUT
BPA Worldwide creative house ad contest promotes audited media
BPA Worldwide, the international data auditing company, has announced its first annual BPA house ad competition. Any publication using the company’s services is eligible to submit an unlimited number of creative house ads promoting its BPA membership and the value of audited media. The winner will receive a “1st Annual BPA House Ad Creative” plaque, a coupon for $1,000 of BPA services and, according to the website, “the envy of your industry peers.”

A house ad from BNP Media promoting audited media.
A house ad from BNP Media promoting audited media.
Contest entrants have until Sept. 30 to submit their high resolution, electronic files in either pdf, gif or jpeg formats to Submissions are free and will be featured on BPAs website. The winning house ad will be announced on Oct. 9.

“We’re trying to promote the value of audited data,” says Glenn Schutz, manager of communications at BPA Worldwide. “Not even just from BPA services, but the fact that audited data is valuable any time, especially when we’re in this economy where every dollar counts and every marketer needs to be accountable for where their dollars are going.”

No Canadian entries have been submitted so far, but the BPA’s Canadian arm, CCAB (Canadian Circulation Audit Bureau), represents more than 300 Canadian publications, ranging from Chickadee to Zoomer.
— Laura Godfrey
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