If you can’t get the eyeballs, why not try for the noses instead? That seems to be part of the logic behind the launch of Flexappeal, a new product from Quebecor World that, among other things, can function as a “peel and sniff” promotion in magazines, newspapers, and catalogs. More than 160 scents are available, according to a story in Media in Canada, ranging from “orange” and “floral” to “roasted turkey” and “spaghetti.”

In a press release, the company describes Flexappeal as “a contour cut card featuring a dry release, peel away layer that reveals a hidden message when removed.” It claims that no sticky residue is left behind when the layer is peeled.

The hidden message can be a scent, or it can be something like a personalized URL, a coupon, a link to contest page, or a sweepstakes offer. Sizes range from 2" to 10.75" and the card can be die-cut into a variety of shapes. Flexappeal is compatible with variable printing.

The product was launched out of Quebecor World’s Integrated Multichannel Solutions (IMCS) program.

Some of the odder scent options include: taco, Italian spice, diesel fuel, bug spray, musk, teriyaki, two versions of "bad," hemp, hot dog, and three versions of new car.