Rogers Publishing Ltd. has expanded its b-to-b magazine portofolio with the acquisition of Employee Benefit News Canada from New York-based SourceMedia. Rogers already publishes Benefits Canada, Avantages and Working Well, which are all aimed executives and management handling pensions and benefits.

“The benefits and pension industry is evolving and we are well-positioned to evolve along side it," stated says John Milne, senior vice president of the business & professional publishing group at Rogers. "This acquisition will help us broaden our scope and better serve readers with responsibilities across North America.”

Rogers says it will re-position Employee Benefit News Canada as a cross-border edition of Benefits Canada.

"Beginning this fall, it will be published six times per year and mailed separately to decision-makers in both Canada and United States. This new edition will have a unique look and feel and will provide decision-makers who have cross-border responsibilities with unique, relevant and timely content."

Along with the magazine, Rogers has also acquired the Canada Benefits Summit and will host the 3rd annual event next spring.