Canadian Magazine Industry News
19 May 2009,     KANATA, ONT.
84-year-old Legion mag hits newsstands for first time
Legion, a Canadian history magazine that’s been around since 1925, hit newsstands for the first time in its long history earlier this month, with a special issue commemorating the 65th anniversary of D-Day. “Canadians are passionate about their history,” publisher Jennifer Morse said. “We are about Canada. We thought, 'Let’s get out there and see what Canadians across the country think.'”
 
Printed six times a year, Legion features stories about Canada’s heritage and military. The special June edition features a four-page, four-colour bird’s eye view of Juno Beach the morning of June 6, 1944, and a feature on the Canadian Military’s proposal of a new doctrine for waging counter-insurgency campaigns.

With an average circulation of 274,321 and an average readership of 696,826, Legion wasn’t suffering from a lack of subscribers—the staff just thought it was time for something new, Morse said.

The magazine will continue to sell on newsstands for at least the next year and could remain there depending on the year-end sales results. “It seems to be having a positive effect, but we’ll see what the numbers say at the end of the year,” Morse said.

Legion’s cover price is $5.95 and the magazine is distributed by LMPI.
— Lora Grady
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