Canadian Magazine Industry News
18 March 2009,     CALGARY
Canadian Poker Player magazine relaunched under new ownership
Following its acquisition of Canadian Poker Player from Langley, B.C.-based Fifth Street Publishers in July 2008, Calgary-based HeadsUp Entertainment has relaunched the magazine. The first issue under new management came out in December, with 23,500 copies distributed mainly through drop-off at Poker Rooms across Canada.

HeadsUp Entertainment is a publicly traded company (U.S.) that operates the Canadian Poker Tour (also acquired from Fifth Street) and produces a weekly television program for The Score television network.

“We’ve pretty much wrapped up the media model for poker in Canada by acquiring a number of brands and developing relationships with land-based casinos, provincial regulators to really relaunch a national tour that meets the needs of players from coast-to-coast,” says HeadUp president and CEO Kelly B. Kellner. “This is supported by well-produced television and a magazine that really gives Canadian players the opportunity to showcase themselves.”

Looking to move from a controlled to a paid circulation model, HeadsUp is giving annual magazine subscriptions to those who sign up for a $99 National CPT Player’s Card. “We’re hoping to have 25,000 members the end of this year and 100,000 members by the end of three years,“ Kellner says.
— M.U.
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