Canadian Magazine Industry News
27 February 2009,     MARKHAM, ONT.
Click! Weekly aims to make sense of online business
How do you make money—real money—online? It’s a question publishers have been asking for years and they’re not alone; people across the spectrum of Canadian business—from marketers to manufacturers—are asking the same question. And Steve Lloyd, president of Markham, Ont.-based Lloydmedia, Inc., is hoping his company’s new e-newsletter, Click! Weekly, can help provide some answers.

Click! Weekly
will launch on March 17 and Lloyd is hoping to build a dedicated readership of senior management, marketers and operations executives interested in “making sense of a proliferation of breaking news and keeping track of the rapidly changing world of online business.”

In its first go-round, where Click!’s focus was exclusively online marketing, the publication garnered about 1,500 opt-in readers. Lloyd will use that list, as well as media partnerships with events, such as the upcoming EMetrics Summit and Search Marketing Expo, to promote the relaunched publication.

Lloyd says he is working without revenue expectations for the first year. “There’s an editorial need in the market,” he says. “I’m going to fulfill that editorial need.” He says there’s a limit to the amount of money the publication can generate through “obvious” measures such as banners and advertising and sees greater, long-term potential in areas such as sponsorship and (clearly marked) advertorial content.

Amy Bostock, previously an online editor of real estate content with Torstar, will edit the newsletter. “We will give our readers a must-read about the nuts and bolts support areas of ecommerce, payment processing, analytics, and other web- or email-based activities that allow companies to operate, measure and deploy their businesses online, but which are not covered by any other publication,” she said in a release.
— M.U.
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