Canadian Magazine Industry News
20 February 2009,     TORONTO
Marketing moves into Quebec with e-newsletter
Marketing, the Rogers Publishing Inc.-owned brand that covers marketing, advertising and media in Canada, will launch a French-language version of its Marketing Daily e-newsletter on Monday.

Called Marketing Au Quotidien, the publication "will cover Quebec’s marketing, advertising and media industries with original stories written by Marketing’s team of Quebec correspondents, supplemented with some of the most relevant stories from the English language version of the Daily, presented in translation," according to a posting on the Marketing website.

The newsletter will go out to 30,000 Quebec-based readers.

“The Quebec marketing and advertising community is so vibrant right now, we knew we had to expand our coverage and increase our involvement,” said Marketing executive publisher and editor-in-chief Christopher Loudon in the article. “We thought the best first step would be to introduce a French Daily, and based on the early feedback, we have every expectation that Au Quotidien will be tremendously well received.”

The e-newsletter will put Marketing into direct competition with Laval-based AMPQ Quotidien and Montreal-based Les Éditions Infopresse, which halted a move into English Canada last year.
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