Canadian Magazine Industry News
4 December 2008,    
Round-up: Recent and upcoming magazine launches

Below you’ll find basic details on magazines either launched or set to launch this year (and early next). These are titles which we have yet to cover in Masthead or on MastheadOnline. Look for more in-depth coverage of each book in the coming weeks. Most of this information was collected from CardOnline, unless otherwise noted.

Consumer

Name: Blush Magazine
Publisher: Teldon Publishing Inc.
Located: Richmond, B.C.
Frequency: 2/yr
Circulation: 105,000
Ad rate: $8,750
Editorial profile: “Speaks to the lifestyle needs of today's modern mother. Covers topics such as conception and pregnancy, childbirth, infant and toddler life, food and nutrition, beauty and fashion for mother and child, fitness, fathers, childcare, and other parenting topics - all for today's busy moms.”
Contact: 604-295-9333

Name: The Male Perspective
Publisher: Mike Dunphy
Located: Creemore, Ont.
Frequency: 6/yr
Circulation: 75,000
Ad rate: $9,775
Editorial profile: "The Male Perspective will be practical and
aspirational and focus on sports, entertainment, technology, business and finance, food and wine, health and fitness and automobiles.” (From a story in Media in Canada.)
Contact: 705-466-9994

B-to-b

Name: Mining.com Magazine
Publisher: InfoMine Inc.
Located: Vancouver
Frequency: 4/yr
Circulation: 12,000
Ad rate: $2,920
Editorial profile: “Covers all aspects of the global mining process, from grassroots exploration to financing and development, from production to environmental and social issues, from green-field projects to remediation and closure.”
Contact: 604-683-2037

Name: Canadian Journal of Restorative Dentistry and Prosthodontics
Publisher: Andrew John Publishing Inc.
Located: Dundas, Ont.
Frequency: 4/yr
Circulation: 3,200
Ad rate: $1,550
Editorial profile: “Publication aims to promote the improvement of the health of the Canadian public, through the advancement of the art and science of restorative and prosthetic dentistry. It also promotes the highest standard of professional ethics among its members and provides continuing education in restorative and prostthetic dentistry for its members and for members of the dental profession in Canada.” (In English and French)
Contact: 905-628-4309

Name: Front Shop
Publisher: Fulcrum Publications Inc.
Located: Toronto
Frequency: 4/yr
Circulation: 21,000
Ad rate: $5,750
Editorial profile: “Publication fills the gap among Canada's pharmacy publications by reaching retail pharmacists as business owners/operators. Editorial focuses on ways of developing and managing a more profitable frontshop, as well as on building a more successful overall business. It also includes a variety of tools helping pharmacists to expand kowledge and gain valuable know-how, including consumer research, a web portal, and a conference.”
Contact: 416-504-0504

Name: Toronto Dental Life
Publisher: Dolce Magazine Publishing Inc.
Located: Vaughan, Ont.
Frequency: 4/yr
Circulation: 8,000
Ad rate: $5,526
Editorial profile: “Publication geared towards Dentists whom are looking to improve their practice and lifestyle.”
Contact: 905-264-6789

Name: Ignite
Publisher: Debbie van der beek
Located: Oakville, Ont.
Frequency: 5/yr
Circulation: 15,109
Ad rate: $5,550
Editorial profile: “Ignite’s editorial tackles and simplifies the responsibilities planners face by providing vital information about establishing corporate travel policy, planning meetings, events, incentives, and corporate gift and reward programs in a concise manner relevant to Canadian planners and executives.”
Contact: 905-582-4554

Name: Greenhouse World
Publisher: Baum Publications Ltd
Located: Vancouver
Frequency: 6/yr
Circulation: 6,400
Ad rate: $2,650
Editorial profile: “Greenhouse World is aimed at an audience that includes operators of greenhouse and nursery facilities from coast to coast, and our goal is to provide the latest and most important news and advances in the industry to help their businesses prosper.”
Contact: 604-291-9900

If you have launched or are planning to launch a magazine, we'd love to hear about it. Contact editor Marco Ursi at mursi@masthead.ca.

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