Canadian Magazine Industry News
28 November 2008,     TORONTO
Magazine execs look to the future in special issue of Marketing

In connection with its 100th anniversary, Marketing magazine has compiled a special double issue carrying interviews with "100 thought leaders" who were each asked to "look to the future." Several magazine executives took part, and below we offer a selection of their best quotes.

(The complete issue is avaiable on newsstands for $4.95.)

"New research tools and technologies have made it possible for us to engage directly with consumers. We can solicit feedback with little or no filtering, allowing products and servicees to be adapted to consumers' needs in a much more effective way."

—Pierre-Karl Péladeau, President & CEO, Quebecor Inc./Quebecor Media

"It will be unthinkable to have products that cannot be recycled. And to waste resources, water, energy, will be no more acceptable than, for instance, smoking in our children's room."

—Bruno Gauthier, President, Infopresse

"My hope is that marketers will deepen the quality of communication between themselves and their customers using expanding communications tools. My greatest fear is that these new tools will be used to pursue and bludgeon consumers with inescapable, intrusive advertising."

—Michael Hollett, Publisher and co-fouder, Now

"We will become the ultimate 'playlist' society. We will be able to 'playlist' our shopping, our media consumption and out life experiences, bypassing all the things we don't want to do."

—John Clinton, Senior Vice President and general manager, consumer publication, Transcontinental Media

"The world economy will need to be predicated on shrinkage, rather than growth, to save the plane tand deal with dwindling natural resources, carbon emissions and population explosion."

—Doug Bennet, former publisher, Masthead

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