Canadian Magazine Industry News
17 November 2008,     NEW YORK CITY
Canadians win big at custom publishing awards
Spafax's Pure Canada took silver in the best overall design category (circ over 250,000).

Custom publishing is often described as the fastest-growing sector of the magazine business and Canadian-based outfits such as Redwood Custom Communications and Spafax Canada are among the top players in North America, as evidenced by their impressive tallies at the Pearl Awards, handed out last week by the New York-based Custom Publishing Council. Rogers Publishing and Transcontinental Media were also among the winners. 

DESIGN | Best Opening Spread | More Than 250,000
Silver: Zoom-Zoom, Redwood Custom Communications (Mazda Canada Inc.)           

DESIGN | Best Overall | More than 250,000
Silver: Pure Canada, Spafax Canada (Canadian Tourism Commission)
Bronze: Shine, Transcontinental Custom Communications (Dove/Unilever)

DESIGN | Best New Magazine 
Bronze: Seasons, Redwood Custom Communications (Ridgetop Communications, LLC)

DESIGN | Best New Newsletter
Silver: RED, Rogers Publishing, Ltd. (RCI)

DESIGN | Best Use of Photography | 50,000 - 250,000
Silver: EnRoute, Spafax (Air Canada)

DESIGN | Best Use of Photography | More than 250,000
Bronze: Rouge, Javelin Custom Publishing (Procter & Gamble)

DESIGN | Best Use of Illustration | More Than 250,000
Bronze: New Outlook, Redwood Custom Communications (Sears Canada Inc.)

DIGITAL | Best E-Newsletter
Gold: On Air, Spafax Canada (Air Canada)

EDITORIAL | Best Feature Article/Package |More Than 250,000
Gold: Look Good Feel Better, Transcontinental Custom Communications (The Canadian Cosmetic, Toiletry and Fragrance Association Foundation)

EDITORIAL | Best Overall More Than 250,000
Gold: Acura Style, Javelin Custom Publishing (American Honda Motor Company Inc.)
Bronze: Pure Canada, Spafax Canada (Canadian Tourism Commission)

EDITORIAL | Best New Magazine
Silver: Mobile, Spafax Canada (Bell Mobility)

STRATEGY | Best Tie-in with Corporate Integrated Marketing Campaign
Silver: Shine, Transcontinental Custom Communications (Dove/Unilever)

STRATEGY | Best Achievement of Corporate Objectives | B2C
Bronze: Look Good Feel Better, Transcontinental Custom Communications (The Canadian Cosmetic, Toiletry and Fragrance Association Foundation)

STRATEGY | Proof of Return on Investment
Silver: Mobile, Spafax Canada (Bell Mobility)

STRATEGY | Best Distribution Strategy
Silver: Air Miles Inspired Living,  Rogers Publishing, Ltd. (Air Miles)

STRATEGY | Best Launch or Relaunch | B2C
Silver: Show Magazine, Spafax Canada (Bell TV)

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