Canadian Magazine Industry News
28 October 2008,     TORONTO
Get Out There Magazine creates special ad supplement

In a recent survey, we asked magazine executives, “What do you see as your biggest areas of opportunity in 2009?” One of the top answers was “creation of special supplements,” which 44% of respondents selected.

Toronto-based Get Out There Magazine is one of the publications looking to attract extra ad revenue through this model. The January/February 2009 issue of the regional sports and outdoor activity magazine will carry a Race and Event Guide, listing Canada’s sporting events, races and outdoor festivals in a directory-style format.

Publisher Marissa Schroder hopes the guide will lift sales by 40% over the last year’s issue. She’s also created a special rate card for the guide, with space available for about 1/3 of the cost of a regular magazine page. “It allows our existing event advertisers to advertise in more issues throughout the year and creates a viable option for smaller organizations to increase exposure for their events,” Schroder says. Advertisers can also pay to "bulk up" their listing.

A digital version of the Race and Event Guide is also being prepared, allowing for year-round exposure for advertisers.  The controlled-circulation magazine launched a digital edition in March, which now has a subscriber-base of 6,500.

Look for the results of our 2009 Business Outlook Survey in the Nov/December issue of Masthead.

— M.U.
Story Tools
Most Recent News Comment
Anonymous says:
Not an industry first as Time did this last year first with an iPhone. What a horrible idea. High-en...
Most Recent Blog Comment
Jim A. says:
I also purchased an Android tv box just a short while ago, with the intent of cancelling or, at the ...
Blogs
Industry Guest Blogger Words of Inspiration
Industry Guest Blogger
Most recent posts:
Dennis Kelly 57 Media Spikes
Dennis Kelly
Most recent posts:
Scott Bullock Covers Sell
Scott Bullock
Most recent posts:
Martin Seto Gadget Blog
Martin Seto
Most recent posts:
Norm Lourenco RGD Magazine Media Brandaid
Norm Lourenco RGD
Most recent posts:
Richard Johnson Off the Page
Richard Johnson
Most recent posts:
Masthead Web Edition Archives
More Archives