Canadian Magazine Industry News
27 August 2008,     CALGARY
North of McKnight Community Connection closes
Lack of advertising has forced the publisher Marshall Stevenson to suspend production indefinitely. He says he's planning another magazine down the road.

Production of a monthly magazine servicing the communities north of McKnight Blvd. in Calgary has been suspended indefinitely. "It's ironic that this month we had some great advertisers lined up (Chev/GM dealership, Safeway, Co-op Grocery, Good Life Fitness and more)," publisher Marshall Stevenson, who launched North of McKnight Community Connection in February, said via e-mail, " but the buy in just wasn't there from the advertisers for the long term we needed."

North of McKnight was distributed for free to about 18,000 residents of the Calgary suburbs and focused on life in the communities. "I learned very valuable information and skills during the process and when the next magazine hits (probably a quarterly for all of Calgary and surrounding area) I'll know a lot more," Stevenson said via e-mail. "That being said, it's probably 12-18 months off at the earliest. I'm taking this time to reflect on what I learned and spend time with my 2 month old baby girl."

— M.U.
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