Canadian Magazine Industry News
16 July 2008,     NATIONAL
PMB to release data biannually beginning next year

Beginning in 2009, the Print Measurement Bureau will release its database of information on magazine readership and reader buying habits twice a year, in March and September.

“The enhancements are being made in response to member requests for more current, up-to-date information on magazine readership and on trends in product and brand usage,” PMB said in a release.

PMB is a non-profit organization, representing the interests of Canadian publishers, advertising agencies, advertisers and other companies. It currently tracks readership for 115  publications and consumer usage for over 2,500 products and brands.

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