The belief that magazines will disappear is a myth, Natalie Larivière, president of Transcontinental Media, said yesterday at a panel discussion on the future of magazines. Transcontinental is so optimistic about the future, in fact, that it’s planning to “launch four magazines in the next five years,” Larivière revealed.“We believe in the future of magazines because people like to read and engage. Magazine brands are strong and have credibility of voice.
The discussion took place as part of Magazines du Québec’s annual Journée Magazines conference in Montreal.
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Natalie Larivière
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Tony Cioffi
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Pierre Dion
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The convergence model is key to success, said Dion. TVA, for example, can take advantage of parent Quebecor’s network of print, TV and Internet properties. Although convergence has plenty of critics, Dion said Quebecor is proud of its approach. “It’s probably the only business model that will resist the control of readers and advertisers.”
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Marc Blondeau
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The panelists all agreed that magazines are in a class apart from newspapers, and don't face the same difficulties as their daily cousins.
In answer to comment from a participant who warned that more English-language magazines, such as O, are hitting the shelves of Wal-Mart in the almost 100% francophone Quebec hinterland, Dion replied that language makes Quebec magazines less vulnerable to competition from American titles than those in English Canada.
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Jaded says: | |
Wow, Torstar really seems to be on a mission to bankrupt one magazine after another.... |
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Marty Seto says: | |
Help Spread the word for Orange Shirt Day on September 30 too.... |
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