Canadian Magazine Industry News
29 April 2008,     TORONTO/MONTREAL
ABC to audit all Rogers magazines

Rogers Publishing Ltd. continues to line its magazines up in a row. Yesterday, the company announced that it’s taking the 26 magazines currently audited by the Canadian Circulations Audit Board (CCAB) over to the Audit Bureau of Circulation (ABC), which already handles auditing for the remaining 26 Rogers titles.

The mags moving over are primarily from the Rogers business and professional publishing group (seven consumer books are also on the list). The consolidation “will benefit our advertisers by providing the utmost in consistency and accountability, as well as centralizing in ABC's robust database the key information they need to plan their media buys,” according to Rogers Publishing president and CEO (and ABC board member) Brian Segal, quoted in a media release.

The additional titles to be audited are: Baby & Toddler, Cosmetics, Mère Nouvelle, Mon Enfant, Newborn, Pregnancy & Birth, Ontario Out of Doors, Canadian Printer, CARD, Canadian Contractor, Canadian Grocer, Canadian Insurance, Canadian Machinery & Metalworking, Canadian Packaging, Coatings, Design Engineering, Food in Canada, Hardware Merchandising, HPAC, Le Journal Industriel du Québec, Materials Management & Distribution, Meetings and Incentive Travel, Onsite Heavy Construction News, Plant, Plastics In Canada and Purchasing B2B.

As has been reported extensively, Rogers is also trying to consolidate its magazines on the association front, having recently pulled its b-to-b division out of the Canadian Business Press with plans to join Magazines Canada.

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