Canadian Magazine Industry News
1 April 2008,     TORONTO
PMB releases readership data for 2008

The Hockey News has the highest number of readers per copy in Canada, according to data released today by the Print Measurement Bureau. The sexagenarian Transcon title surpassed two American mags, Sports Illustrated and People, to claim the number one spot.

On the macro level, average readers per copies stayed flat at 5. Here’s the trending going back to 2002:

Year     RPC

2008     5.0
2007     5.0
2006     5.5
2005     5.4
2004     5.5
2003     5.1
2002     5.1

No year-over-year change to report in the other mass categories, either. Average time spent reading stayed flat (41 minutes), as did average degree of interest (6.8 out of 10).

PMB now tracks 114 magazines and consumer data through about 25,000 door-to-door surveys with Canadians.

Top 10 English-language magazines (Total readership)

Title PMB 2008 PMB 2007 +/- change
Reader's Digest 6.882 million 7.085 million -2.9%
Canadian Living 4.308 million 4.268 million 0.9%
Chatelaine 3.865 million 4.22 million -8.4%
People 3.648 million 3.74 million -2.5%
What's Cooking 3.588 million 3.5 million 2.5%
Canadian Geographic 3.469 million 4.4 million -21.1%
Canadian Health & Lifestyle 2.525 million 2.413 million 4.6%
Canadian House & Home 2.523 million 2.426 million 4%
Maclean's 2.491 million 2.753 million -9.5%
TIME (Canada) 2.46 million 2.572 million -4.4%

 

Top 10 English-language magazines (Readers per copy)

Title PMB 2008 PMB 2007
The Hockey News 24.3 17.7
People 21 20.9
Sports Illustrated 19.1 23.5
Outdoor Canada 17.4 17.4
Gardening Life 16.1 14.6
Canadian Geographic 15.7 19.1
Canadian Gardening 13.7 13.7
British Columbia Magazine 13.4 14.7
Cottage Life 14.3 15,6
Canadian Home & Country 12.6 13.7


Top 10 French-language magazines (Total readership)

Title PMB 2007 PMB 2007 +/- change
Coup de Pouce 1.3 million 1.302 million -0.2%
7 Jours 1.121 million 1.198 million -6.4%
Qu'est-ce qui mijote 1.317 million 1.157 million 13.8%
Selection du RD 1.16 million 1.096 million 5.8%
Touring (Fr/Eng) 1.078 million 1.048 million 2.9%
Chåtelaine .985 million 1.125 million -12.4%
L'actualité .911 million 1.023 million -10.9%
Les Idées de Ma Maison .852 million .898 million -5.1%
TV 7 Jours/Hebdo .837 million .887 million -5.6%
Décoration Chez-Soi .822 million .829 million -0.8%

 

Top 10 French-language magazines (Readers per copy)

Title PMB 2008 PMB 2007
Québec Science 17.8 -
Rénovation Bricolage 16.1 16.6
Tout Simplement Clodine 14.8 -
Derniére Heure 14.7 18
Star Inc. 13.5 13.5
Les Idées de Ma Maison 11.7 12.6
Clin d'oeil 10.4 10.9
Décoration Chez-Soi 10.4 10.8
Star Systéme 10.1 11.4
Summum 10.1 10.9

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