Canadian Magazine Industry News
28 March 2008,    
News round-up: Glowing covers, lion attacks and more

Below you’ll find brief recaps of stories related to the Canadian magazine industry, with links for further reading/viewing.

Vice sells glow-in-the-dark cover to advertiser

The Canadian edition of Vice magazine sold the front cover of its April issue to BMW. In regular light, the cover appears like any other issue of the mag, but things change when the lights go off. In the dark, a glow-in-the-dark ad for the BMW 1-series emerges.

Selling a cover to an advertiser is a clear violation of the advertising-editorial guidelines published by the Canadian Society of Magazine Editors and Magazines Canada, but Shawn Phelan, director of sales & marketing, says the cover maintains the glossy’s integrity, since the ad is glows.

Lion pounces during Desi Life photo shoot

Desi Life was shooting the cover for its March-April issue when a lion lunged at cover subject Gitanjali Kolanad.The 54-year-old martial arts practitioner suffered four broken ribs and one bruised lung.  The cover shoot was completed, however. Images shot from that day will be used for the upcoming issue.

Fashion Magazine joins MySpace

Fashion Magazine has partnered with MySpace Canada to create an interactive hub for Canadian users. The site offers blogs, slideshows, videos and behind-the-scenes looks at photo shoots and fashion shows.

ABC elects new board member

President and CEO of ZenithOptimedia, Sunni Boot, has been elected to represent Canadian advertisers for the Audit Bureau of Circulations. Boot is replacing Hugh Down, who worked with ABC for 20 years.

Founder of Brunico Communications says bye-bye

After 22 years with Brunico Communcations Inc., chairman Jim Shenkman is saying goodbye. Shenkman sold the company last April to entrepreneur Russell Goldstein.

Brunico publishes Playback, Strategy, KidScreen, RealScreen and 'Boards magazines, as well as online publications such as Media in Canada and Playback Daily.

Famous launches redesign with 100th issue

Cineplex Media’s company is launching a redesign for Famous, its in-theatre glossy, to coincide with its 100th issue. The company is also holding a contest, with more than 700 prizes available, including a couple of Toyotas and Signature vacations.

— Michelle Singerman
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