Canadian Magazine Industry News
3 March 2008,     SCHAUMBURG, IL.
B-to-b circ results from ABC

The Audit Bureau of Circulations released its biannual trade magazine circulation report for the second half of 2007 last week. Of the 31 Canadian magazines that filed on time, 15 increased circulation, while 16 decreased it.

The biggest growth came at Canadian Mining Journal, which saw a 9% rise and an actual increase of 898 copies from 2006 to 2007. Vertical Magazine and Pulp and Paper Canada landed in second and third place for circulation increases, with expansions of 8.4% and 5.9% respectively.

Hazmat Management, a water and waste treatment magazine, decreased circulation by 15% from the previous year. The other two publications to show a steep decline are Gifts and Tablewares, which dropped 9% from 2006, and Oil and Gas Network, which fell by 7.2%.

Four magazines—Benefits Canada, Canadian Investment Review, Marketing Magazine and Objectif Conseiller—did not file reports by the time ABC compiled the information.

— Michelle Singerman
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