Canadian Magazine Industry News
11 February 2008,     SCHAUMBURG, IL.
More joins Top 25 in paid-circulation

It’s been around for less than a year, but Transcontinental Media Inc.’s More is currently the 23rd highest ABC-audited paid-circulation magazine in the country, according to preliminary newsstand and subscription figures released by the Audit Bureau of Circulation this morning.

The data, subject to final auditing, reports average circulation for the six months ending December 2007.

More, aimed at women over 40, has garnered 86,771 subscriptions and moved an average of 37,612 copies per issue on the newsstands since it launched last March. With estimated combined ad, subscription and newsstand revenues of $5.7 million, it appears Transcontinental has already earned enough to cover the $5 million start-up bill.

Two more Transcon titles, aimed at those of us with Y chromosomes, topped all newsstand gainers while three redesigned Rogers books (Canadian Business, L’Actualité and Flare) cracked the top ten. On the sub side, several French-language books saw impressive gains.

These charts rank the Top 10 gainers and decliners in single-copy sales and paid/verified subscriptions. Percentage gains/declines are versus the six months ending December 2006.

Top SUBSCRIPTION (paid+verified) gainers

MAGAZINE %
INCREASE
ACTUAL INCREASE
1. TOUT SIMPLEMENT CLODINE 246.0 2765
2. FLEURS PLANTES JARDINS 17.4 9225
3. GOOD TIMES 15.9 22104
4. LE LUNDI 8.8 914
5. LA SEMAINE 8.3 77
6. DECORATION CHEZ-SOI 7.2 4035
7. TODAY'S PARENT 6.6 7711
8. DECORMAG 5.6 4125
9. LOULOU 4.0 4507
10. FASHION 3.9 4125

Top SINGLE COPY gainers

MAGAZINE %
INCREASE
ACTUAL INCREASE
1. CANADIAN HOME WORKSHOP 110.4 4417
2. OUTDOOR CANADA 96.1 6725
3. FLEURS PLANTES JARDINS 47.3 1478
4. THE BEAVER 45.7 866
5. CANADIAN BUSINESS 43.6 2773
6. TORONTO LIFE 33.4 3064
7. LE LUNDI 32.2 4338
8. DERNIERE HEURE 31.8 5174
9. L'ACTUALITE 30.8 3100
10. FLARE 21.7 4275

Top SUBSCRIPTION (paid+verified) decliners

MAGAZINE %
DECREASE
ACTUAL DECREASE
1. WHAT'S UP KIDS FAMILY MAGAZINE -58.0 1764
2. COMMERCE -55.3 533
3. GARDENING LIFE -23.2 2212
4. WISH -20.8 7910
5. DECORATION CHEZ-SOI -18.6 4309
6. READER'S DIGEST (ENGLISH) -18.5 9567
7. TIME -14.7 1278
8. LA SEMAINE -14.4 9430
9. CANADIAN GARDENING -11.3 1330
10. FILLES CLIN D'OEIL -9.3 1846

Top SINGLE COPY decliners

MAGAZINE %
DECREASE
ACTUAL DECREASE
1. STAR SYSTEME -48.3 230
2. ALIVE MAGAZINE -27.5 721
3. DERNIERE HEURE -18.2 26
4. WISH -15.5 14662
5. CANADIAN BUSINESS -14.9 12640
6. MONEYSENSE -12.9 14179
7. FILLES CLIN D'OEIL -10.5 2257
8. FLARE -10.5 14774
9. CANADIAN HOME WORKSHOP -9.8 11359
10. 7 JOURS -8.2 222
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