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Marketing Manager:
Owlkids -- Bayard Canada
Toronto
January 07 2020
Marketing Manager
Overview:
Owlkids, publisher of Chirp, Chickadee and OWL magazines, is seeking a Marketing Manager. The ideal candidate will be very detail oriented, adept at multi-tasking, able to meet strict deadlines, and should be able to work independently.
Responsibilities:
• Coordinating various marketing projects
• Managing online campaigns, affiliate networks and other advertising initiatives to maximize sales
• Understanding target markets and customer motivation using demographic and psycho-graphic data
• Measuring and reporting the effectiveness of marketing strategies on sales figures and brand identities
• Preparing and formatting reports using data gathering techniques and tracking standards
• Managing marketing material budget within specified company guidelines and procedures
• Prepare and maintain workback schedules and calendars
• Initiate and execute marketing and promotional campaigns from concept to completion (direct mail, email etc.)
• Coordinate and supervise projects and relationships with partners and external suppliers including designers, lettershop, fulfillment house, etc.
• Set-up and monitor campaign metrics
• Assist Director of Marketing in developing cross-promotions and branding initiatives
• Writing and designing newsletters and various media releases
• Effectively completing other duties as assigned
Qualifications:
• College Diploma in Marketing or a related fields
• 5 years of experience with online marketing/advertising/digital required
• A strong aptitude for numbers is required
• Experience with digital tools (MailChimp, WordPress, Shopify) an asset
• Extensive experience with coordinating large projects
• Strong Microsoft Office (Word, Excel, Access) and the Internet skills
• Strong written and verbal communication skills
• Excellent attention to detail and well developed organizational skills
• Ability to multi-task and work with multiple deadlines
• Strong work ethic with the ability to work independently and in a team environment
• Ability to work in a fast paced and constantly changing work environment
• French is an asset but not required
Application Deadline: January 31, 2020
Qualified candidates are invited to submit their cover letter, resume, and salary expectations to jobs@bayardcanada.com.
Circulation: [1 posting]
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