The Trendsetter: is curious and very up-to-date, and spends a great amount of time consuming and filtering information. They will be the first ones to tell you about a new idea or resource or tell you if someone else is already doing it.
The Guru: is an expert in a particular subject or subjects with in-depth knowledge at their fingertips and can serve as a source or give an expert opinion when needed.
The Node: is well-connected with other people and groups. Maybe this person doesn’t have any direct answers for you, but they probably know the right person who does, and is willing to pass along your need/request to help you get an answer.
The Giver: is generous with their time, information and opinions and can serve as a person to give you excellent feedback across a variety of subjects. They are interested in helping your cause, teaching you something, or giving feedback on something you’re working on, and they are generous contacts to have.
Some people are going to be all four, or a combination of a few, or just one type of networker. What type are you? Knowing this may help you focus on and develop those skills, and make you more comfortable in networking situations.
And of course, knowing what type the people are in your network will help you figure out who to call when you're looking for specific information.
In an interview with WalletPop, Chris Brogan points out that handing out your business card before you've engaged with someone — i.e. have had a conversation with him/her — is pointless. How is that person going to know whether they want to do business with you? What reason do they have to contact you? "Don't collect them just to collect them," Brogan says. "There's no value in collecting business cards."
• Top five resources for folks making the transition from print to online, from Phillip Smith (via @kattancock)
• What would your copy wear? Tips on giving your cover letter the proper tone. (Hint: consider who your audience is.) From The Urban Muse.
• Wise words: "The only way to make a magazine better for the advertiser is to make it better for the reader." A sign on the wall at Western Horseman magazine. Through MrMagazine.com.
• How to persuade people (including your boss). From Smashing Magazine.
• Sometimes setting boundaries is the best way to come up with good/fresh ideas. Seth Godin on traction and friction.
• How to blog almost every day, from Chris Brogan.
Related post: Canadian Living Journalism Prize launched
Corinna vanGerwen is a freelance editor and writer. She has worked as senior editor at Style at Home, senior design editor at Cottage Life and is the former Canadian Director of Ed2010. She has also held the position of operations manager at a boutique PR agency, where she handled strategic planning and daily operations.