Transcontinental site thehockeynews.com has launched a free BlackBerry app (available for users of other smartphones in mid-October) that delivers updates twice a day on all things hockey. They’ll apparently be selling banner ads that are delivered within the app and are aiming to have 8,000 subscribers by the end of the year.
Mobile is a pretty trendy platform to be on – and as an iPhone user, I can tell you I really appreciate a good app – but I’m curious how well this will work for them in terms of making money. THN is probably a good fit with BlackBerry users but this sort of strategy may not be as feasible for other magazine brands, at least not yet.
I’d like to try it out but don’t have a BlackBerry – can anyone tell me what it’s like?