Monday, October 29, 2012
Bond, James Bond
 

The team at Maclean’s just keeps having fun. Perhaps this is why the Maclean’s franchise and brand still resonates in Canada, while sadly Newsweek has called it quits (at least for its print product).

Here’s some promotional copy from the web:

“He is the world's most infamous secret agent. From the moment James Bond appeared on screen in 1962’s Dr. No, he has been an icon: the crisp, suave master spy, fuelled by vodka martinis and his insatiable appetite for action. To celebrate 50 years of Bond films, Maclean’s presents a special commemorative edition of all things 007. We look at the women, the villains, the cars, guns and gadgets behind the longest-running franchise in film history. Plus Brian D. Johnson examines the evolution of the movies, Sir Roger Moore reveals his favourite Bond and the newest star, Daniel Craig, explains what makes Bond tick.”

I’ll lift a vodka martini to that…

The issue went on sale October 8th, with a cover price of $12.95.

- Scott Bullock
About Me
Scott Bullock

 
Scott Bullock is the the creator of Coverssell.com. Bullock has worked as circulation director for both consumer and B2B magazines including Toronto Life and FASHION.

Note to readers: some of Bullock's posts may refer to his clients.
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