Wednesday, September 10, 2008
What you can learn from Steve Jobs

Even if you're not a Mac person (what's wrong with you?), there's a lot you can learn from watching Apple founder Steve Jobs make a keynote address (as he did yesterday when he announced the new lineup of iPods). Whether you're making a formal presentation or just pitching a story idea in a planning meeting, how you showcase your ideas can make the difference in how you and your suggestions are received.

• Pace yourself. Give your audience time to take in your message. Don't speak too quickly and pause often.
• Show visuals. In the case of presenting a story idea, draw a quick sketch or bring in clippings of similar articles.
• Use hyperbole and be truly excited. Tell people how "great, wonderful and truly awesome" your idea is. You won't sell an idea if it doesn't look like you think it's a good idea.
For more, read this 2006 article from Business Week.
- Corinna vanGerwen
About Me
Corinna vanGerwen


Corinna vanGerwen is a freelance editor and writer. She has worked as senior editor at Style at Home, senior design editor at Cottage Life and is the former Canadian Director of Ed2010. She has also held the position of operations manager at a boutique PR agency, where she handled strategic planning and daily operations.

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Corinna says:
Thank you, Alicia!...
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