Just as novelists are self-publishing more and and musicians are ditching record labels, it looks like magazine journalists may be making a move in a somewhat different direction, adding middlemen instead of doing away with them. As reported on both MastheadOnline and the Canadian Magazines blog, former Toro editor Derek Finkle has plans to launch a literary agency for freelance magazine writers. If the experiment is successful, it could change how writers interact with their clients (magazines) and affect relationships between writers and editors. More importantly, it might be the impetus to change long-frozen freelance rates. Most interestingly for editors, it could make the hunt for new talent, especially outside of one's city, much easier. Need a writer in Calgary to do a piece? Call up the agency instead of having to hunt one down yourself – plus, I would think, receive a guaranteed level of quality and professionalism.
Corinna vanGerwen is a freelance editor and writer. She has worked as senior editor at Style at Home, senior design editor at Cottage Life and is the former Canadian Director of Ed2010. She has also held the position of operations manager at a boutique PR agency, where she handled strategic planning and daily operations.