Whenever someone ran a search for one of the creative directors' names, the following message appeared at the top of the page: "Hey, [creative director's name]: Goooogling [sic] yourself is a lot of fun. Hiring me is fun, too" with a link to Brownstein's website, alecbrownstein.com.
According to CNN.com, the $6 campaign netted calls from all but one of the creative directors Brownstein targeted, two job offers, and two advertising awards.
Just goes to show you that a little ingenuity may be all you need to put your name in front of the right people.
Corinna vanGerwen is a freelance editor and writer. She has worked as senior editor at Style at Home, senior design editor at Cottage Life and is the former Canadian Director of Ed2010. She has also held the position of operations manager at a boutique PR agency, where she handled strategic planning and daily operations.