From a recent article on PBS’s MediaShift
“The magazine doesn’t become a paper product, but a brand of journalism,” [Juan Señor] says. “The magazine can still have a digital destination. It has a design. It has a masthead. It’s a brand proposition as opposed to a platform proposition, but it’s still doing a specific kind of storytelling.”
Each magazine expresses its content proposition in its own unique way, across multiple media and even through different business models.