Wednesday, April 07, 2010
A first look at magazines on the iPad

Since Canada doesn’t have the iPad yet, the next best thing is this video by Brad Colbow that gives us a tour of three magazines that have launched with the new format: Time, GQ and Popular Science. (Thanks to Twitter for alerting me to it.)

It’s always hard to judge remotely, but my inclination is that Popular Science has done the best job, followed by Time and then GQ. I don’t quite understand GQ’s decision to use up half the screen for a static image while reading articles. I do have a possible solution, though, to Colbow’s question of why the design on two of the apps is so much better in landscape than portrait: since apps are sold for both iPhone/iPod touch and iPad, it’s not unlikely that the portrait version (simpler, one column) is meant for the smaller devices and the landscape (larger, more dynamic) for the iPad.

- Kat Tancock
About Me
Kat Tancock
Kat Tancock is a freelance writer, editor and digital consultant based in Toronto. She has worked on the sites of major brands including Reader's Digest, Best Health, Canadian Living, Homemakers, Elle Canada and Style at Home and teaches the course Creating Website Editorial at Ryerson University.
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I'm there says:
breesir, to answer your question, the reason magazines don't have dedicated web editors is quite sim...
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