From an interview with Wired creative director Scott Dadich
"The framework of magazine design is predicated on the fact of gluing two pieces of paper together. There’s a conversation that happens between those two—whether it’s text and image, or ad and edit, or image-image. There’s a relationship between those two. When you take that away, when you take away the spine, and you reassemble it under a piece of glass, what you’re left with is a series of panes, or canvases. That fundamentally changes the graphic design is initiated and implemented."