Advertising vs. e-commerce
Just read an interesting article from the Guardian on telegraph.co.uk’s shift in focus from maximum traffic to what it terms the “three Cs: content, commerce and clubs”.
The idea, according to digital editor Edward Roussel, is to broaden revenue streams away from a focus on advertising:
In his view journalism must become more entrepreneurial… “In the UK, display advertising on the web is a £1bn business, and it is stagnating. E-commerce on the other hand is a £50bn business, and it is vibrant. That is one of the challenges,” he said.