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Tuesday, February 02, 2010
Magazine issue previews on video
Just wanted to point out what seems to be a growing trend: video previews of new magazine issues, like Fashion has done for its March issue.
And the Walrus has done them as well, although I can’t seem to find a link.
I’m curious how much influence these have, but they seem to me not a bad way to advertise. And I can see running short versions as part of a contra deal or an advertising campaign to push newsstand sales. Thoughts?
And the Walrus has done them as well, although I can’t seem to find a link.
I’m curious how much influence these have, but they seem to me not a bad way to advertise. And I can see running short versions as part of a contra deal or an advertising campaign to push newsstand sales. Thoughts?
- Kat Tancock
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Kat Tancock
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breesir, to answer your question, the reason magazines don't have dedicated web editors is quite sim... |
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Personally, I'd do a video version of one of the stories rather than just a teaser thing. Show what I couldn't show in the magazine, not what I can. This is trying to make content out of promotion instead of using content for promotion. The perfect opportunity in this example is when she says they sent someone to Hollywood for the Nicole cover shoot. Why not show some video from that? It will NEVER appear in the magazine so use it to promote your brand, show the reader you're on the scene. So, while I think it has possibilities, I don't think this example does half of what it could.