Friday, January 22, 2010
Choosing sponsorship over†advertising
You may have noticed the recent launch of online magazine Yonge Street, part of a network of similar sites across North America led by Detroit-based Issue Media Group. They have an interesting revenue model based on sponsorship rather than advertising, the focus being on long-term commitments by major brands. You can read more about how it works at Torontoist.com. One interesting quote:

If advertisers pay for advertisements because they want to make money or become well-known, then sponsors pay for sponsorships because they already have money and are well-known, but would also like to be thought of nicely, or to support a cause they endorse.
- Kat Tancock
About Me
Kat Tancock
Kat Tancock is a freelance writer, editor and digital consultant based in Toronto. She has worked on the sites of major brands including Reader's Digest, Best Health, Canadian Living, Homemakers, Elle Canada and Style at Home and teaches the course Creating Website Editorial at Ryerson University.
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I'm there says:
breesir, to answer your question, the reason magazines don't have dedicated web editors is quite sim...
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