From Min Online’s top 5 iPhone revenue ideas magazines should steal
(it’s from August – I’m cleaning out my reading backlog – so the numbers are even higher by now):
"Publishers that haven’t sipped the Apple Kool-Aid often complain that the platform gets inordinate attention considering that barely 10 million people in the U.S. own an iPhone. But as Seventeen editor Ann Shoket told us this week, you can’t count just the iPhones when almost as many iPod Touch models are in users hands and are also capable of running iPhone downloadable applications. More than 37 million Apple devices worldwide now run these apps."