There are certain times of year when a flurry of press event invitations fill my inbox, and now seems to be one of those times. Going to these events is not only important for building relationships with PR people who can supply you with information to fill your magazine's pages, but also for touching base (i.e. networking) with other magazine folks who may be in attendance. The thing is though, I hate going alone. The awkwardness of standing by yourself with a drink in hand, not knowing who to talk to – no thanks. Which is why I've developed the tactic of RSVP'ing for myself, plus one. I'll ask a coworker, an intern or a colleague at another magazine to be my date, and I have a guaranteed person to chat with. If it's not appropriate for me to bring a guest, the PR contact will let me know that there's limited space and that there's no room for another person.
Corinna vanGerwen is a freelance editor and writer. She has worked as senior editor at Style at Home, senior design editor at Cottage Life and is the former Canadian Director of Ed2010. She has also held the position of operations manager at a boutique PR agency, where she handled strategic planning and daily operations.