Magazine brands have long depended on advertising for revenue, but it’s pretty obvious to everyone right now that it’s not dependable or sustainable. Smart companies are diversifying their offerings – from books, to shows, to iPhone apps – so that ideally, no one source of income is make-or-break for the bottom line.
Take Rodale, for example. I just read on Min Online that they’re launching Men’s Health and Women’s Health branded exercise kits
. They were created by the editors in partnership with an existing supplier of workout equipment, and come with added value in the form of content. (Seems backwards, doesn’t it?)
What else can your brand offer to help out your revenue?