How’s this for community-building and UGC? Women’s Health has put together a gallery of their editors’ worst back-to-school fashion photos on their Facebook page. (I believe you have to be logged in to see the page.) It’s super cute, super friendly and reaches out to readers – who have reached back, posting some of their own fashion faux pas.

This is what social media is for – not just for sending out links. Connect with readers on a personal level and they’ll become your most loyal supporters.

What are some other magazines you’ve found doing great (read: appropriate) things on Facebook?