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Thursday, May 07, 2009
Headline inspiration from the BBC

Jakob Nielsen’s April 27 Alertbox article focused on the great job the web team at the BBC does on their web heds, which follow Nielsen’s maxims that heds should be short, information-rich, front-loaded with keywords, understandable out of context and predictable.

Some examples he uses are:
• Italy buries first quake victims
• Romania blamed over Moldova riots
• Ten arrested in UK anti-terrorism raids

What do you think? Would you click? And how can you make your web heds better?

Related:
• The 3 secrets to writing effective web heds
• SEO: More on creating great titles

- Kat Tancock
About Me
Kat Tancock
Kat Tancock is a freelance writer, editor and digital consultant based in Toronto. She has worked on the sites of major brands including Reader's Digest, Best Health, Canadian Living, Homemakers, Elle Canada and Style at Home and teaches the course Creating Website Editorial at Ryerson University.
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