A New Yorker article I referenced the other day emphasized the importance of identifying your core business, and asking yourself if you make magazines or content. (Content, obviously, is platform-independent, whereas magazines are not.) Further to that, I found this quote from an article on Publishing Executive interesting:
Many publications today are seeing the future of their businesses shift more toward the Internet. For Christopher Ruddy, editor of Newsmax.com and Newsmax magazine, the future is the Internet. “Publishers should start thinking that their businesses are really Web-based, and their magazine is an adjunct to that,” he says. “The Internet is the way we get most of our subscribers and promote our magazine.” In other words, magazine publishers today should think more in terms of the Internet as their primary business with a print component to it. “We think of the Web as the main hub for our publishing company, and our magazine helps build our community and our brand,” Ruddy says.
What do you think? Can you imagine your publication shifting its primary focus to the web?
|I'm there says:|