If you doubt the power of effective social media tools and ideas, you should read the story of #hohoto in Toronto (here as well)—a Twitter-organized last-minute Christmas party that’s happening tonight and has (so far) raised over $20,000 for the Daily Bread Food Bank. All in less than a month.
This isn’t to say that Twitter (or whatever the next cool tool is) will solve everyone’s problems. But it’s proof that a great idea can be executed well using nothing but social media.
Tickets are sold out, but you can find out more—and make donations to Daily Bread—at hohoto.ca. Already got tickets? See you there tonight!