Saturday, June 17, 2017
COPA Digital Media Spotlight - Our Salute to Photo Journalism

Lost in all the digital chatter about video consumption on the internet is the art of photography. Lest we not forget, photos are the foundation for some social media services like Instagram and Pinterest. So we thought it would be a good time to salute all the great photo journalists out there with a new category at the COPAs this year for best Photo Journalism. Sports photographers always want to capture that winning moment like this one as part of the Stanley Cup coverage on TSN’s website. http://www.tsn.ca
 

 

The integration of instagram photos on the Fashion Magazine website in this Beyoncé story on her pregnancy “The Beyhive Thinks Beyoncé is Currently in Labour” illustrates how social media is intertwined in today online coverage and the use of photos. http://fashionmagazine.com
 

 

Publisher’s today no longer have restrictions on content real estate and you can post photos in a long web page like this one by Western Living for their "7 Vancouver Lofts We Love story." http://westernliving.ca

 

 
Another option is to use a photo slider that can post many photos. This can expand the coverage from a single photo to 20 photos. This slider widget is being used by Canadian Geographic who showcase photos of nature and wildlife. https://www.canadiangeographic.ca/
 
 
These sliders are also being used by publishers as an ad delivery vehicle like this one for Teach Magazine where a client's ad can be inserted amongst the photos or story teasers. This is a content sponsorship plug for Teacher’s Life Insurance's "Retirement Lessons From Gin Gin ". http://www.teachmag.com/
 
 
For an exmaple on what USA publishers are doing with this tool this is USA TODAY’s photo coverage on climate change event that has 18 photos. https://www.usatoday.com/news/
 
 
The art of photography by publishers sometimes resort to smartphone cameras for reporting. But capturing that right moment needs the skills of a photography with the proper equipment, lighting and setting to capture the attention of the reader as we all know a picture is worth a 1000 words or can be an online viral sensation. This year we want to honour all the great photo journalists out there this year at the COPAs.
- Martin Seto
About Me
Martin Seto

 
Martin Seto is the principal of Reflex Media, a media consultancy practice offering media owners digital publishing, event management and ad sales help. His media expertise also include working with ad agencies as a media buyer/planner for tv, radio, print, outdoor, magazine and online. He has been in the advertising and media industry for 25+ years and he has been an instructor/speaker with Centennial College and at magazine conferences across Canada. He can be reached at marty(dot)seto(at)
reflexmediasales.com or 416-907-6562, and on LinkedIn.

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