Art of Marketing Conference – New Ideas? “ Digital Kickback” and “Hacker Marketing”
Getting away from the desk and computer is a good thing as it allows you clear your mind so your creative juices can be refreshed and The Art of the Marketing Conference held this April 3 at the Metro Convention is one good way. They had 6 speakers - Ann Handley, Ron Tite, Terry O’Oreilly, Ryan Holiday, Troy Carter and Jonah Berger, who are 5 book authors with expertise in content, creative thinking( 2), digital, marketing and Lady Gaga’s music manager.There was also a panel discussion.
The common thread amongst the speakers was to think outside the box for a creative solution, even if it makes you uncomfortable sometimes. It is time to be counter-intuitative says Terry O'Reilly. New concepts introduced like “Digital Kickback” from Ron Kite describes a shift in consumer behaviour as they are pushing back against digital interactions and crave more face to face. Another one was from Ryan Holiday as he talked about “Hacker Marketing” on how tech start-ups created a self-sustaining marketing program at very little cost.
Check-out the photos of the Art of Marketing carton infographics of the speakers and notes of the discussions for all the attendees below for more inspiration.