Masthead News Archives
April 1999
New title aims to help boomers stay healthy
Toronto, Ont., 30 April, 1999: The publishers of CARP News, the lifestyles book for the 50-plus set, have launched a new title for health-conscious baby boomers approaching the age of 50. According to publisher/editor David Tafler, LivingWell aims to help readers reduce the "odds of getting sick" by promoting healthy living. The new title debuted with the current April issue. The quarterly's preventative approach to avoiding illness includes articles on the likes of alternative medicine, dieting, exercise and pharmaceuticals. This editorial approach is quite different than that of CARP News, which focuses on helping readers who are already living with illnesses. Published by Kemur Publishing Company Ltd. in Toronto, LivingWell is polybagged with CARP News.
Contact: 416-363-5562
Frequency: quarterly
Circulation: 125,000
Cover price: free
Subscription: $15.95
Colour ad: $8,800

cales back scope of magazine's name
Toronto, Ont., 29 April, 1999: The Bob Izumi title Real Outdoors has been renamed Real Fishing to better reflect its emphasis on angling. The name change first appeared with the recent March/April issue. Also new is a column called "The Skinny," which provides quick-hit information on topics such as how to buy a fishing rod. According to editor Craig Ritchie, the magazine is adopting more of a how-to approach, while trying "to have a little more fun." Published by Burlington, Ont.'s Izumi Outdoors Inc., the bimonthly also now sports perfect binding.
Contact: 905-632-8679

Magalogues earn National Mag Award nominations
Toronto, Ont., 27 April, 1999: Magalogues appear to be gaining a degree of legitimacy as bona fide magazines, if the latest round of National Magazine Award nominations is any indication. Two-year-old President's Choice Magazine, which is published under contract by Zaxis Publishing Inc. for Loblaws, is up for five awards, four of which are in the visual categories. And with its nomination for best portrait photography, the Avon magalogue Confidante will have one chance to win during the 22nd Annual Awards Gala. Emceeing the ceremony, to be held June 4 at the Toronto Sheraton Centre, will be This Hour Has 22 Minutes co-host Mary Walsh. Dominating the 30 visual and written categories as usual, though, are the traditional consumer books Toronto Life, Saturday Night and L'actualité. This year, Toronto Life tops the nominees list with 29 mentions, up from last year's 21 nominations. Knocked out of first place is Saturday Night, which garnered just 25 chances to win--down considerably from last year's total of 37. Next on the list is L'actualité with 18 nominations, followed by Elm Street (14), Shift (13), Outdoor Canada (12), Report on Business Magazine (11), Canadian Geographic (8), Cottage Life (7) and enRoute and Maclean's with six each. Last year's Magazine of the Year, Vancouver, received only two nominations. What follows is the complete list of nominees for all writing and visual categories:

WRITTEN CATEGORIES
One of a Kind Articles
Sponsored by WOLFSON BELL ASSOCIATES
Michel Arseneault
Dessine-moi une horreur
L'actualité

Jim Christy
Sidewalk Stories
The Georgia Straight

Guy Crittenden
Smoke and Errors
Saturday Night

Ross Crockford
Looking for Mr. Big
Outdoor Canada

Lorna Crozier
Comic Books, Dead Dogs, Cheerleading: One Poet's Beginnings
In 2 Print

Louise Gendron
God à toutes les sauces
L'actualité

Patricia Pearson
Death Becomes Her
Saturday Night

Humour
Sponsored by IMASCO LIMITED

Ian Brown
Where Pigs Can Fly
Outdoor Canada

Greig Dymond
Toller Cranston vs. Eddie Shack
Toronto Life

Matthew Hart
Future Perfect
Report on Business Magazine

Mark Anthony Jarman
Down Time
Western Living

Caitlin Kelly
Yak Attack
Elm Street

Hal Niedzviecki
Stupid Jobs are Good to Relax with
THIS Magazine

Mike Randolph
A Case for the Car
Outdoor Canada

Business
Sponsored by ERNST & YOUNG

Stephen Brunt
A funny thing happened on the way to retirement
Report on Business Magazine

Trevor Cole
The Empire Builders
Report on Business Magazine

Trevor Cole
Ivy-League Hustle
Report on Business Magazine

Charlotte Gray
Just a Heartbeat Away
Saturday Night

David Hayes
Fear Itself
Toronto Life

Jean Benôit Nadeau
Les 10 entreprises les plus secrètes du Québec
Revue Commerce

David North
Never Cry Wolf
Canadian Business

René Vézina
La chute de la maison Marleau Lemire
Revue Commerce

Jennifer Wells
Trading Places
Report on Business Magazine

Jennifer Wells
Do I Frighten You?
Report on Business Magazine

Science, Technology Health & Medicine

Nancy Baron
The straits of Georgia
The Georgia Straight

Michael Clugston
Power Struggle
Canadian Geographic

Terry Glavin
A Fish Tale
The Georgia Straight

Anita Lahey
Black Lagoons
Saturday Night

Andrew Nikiforuk
Where seldom is heard an environmentalist's word
Outdoor Canada

Ann Silversides
Shroud of Silence
Elm Street

Yanick Villedieu
Portrait de famille
L'actualité

Yanick Villedieu
SOS sperme
L'actualité

Mark Witten
Missing Pieces
Toronto Life

David Young
Phantom Fish Killer
The New Brunswick Reader

Politics

Gil Courtemanche
Algérie: le pays devenue fou
L'actualité

Jenefer Curtis
Captain Crunch
Saturday Night

André Lachance
Du mauvais côte de la Baie James
L'actualité

Gordon Laird
Party Crasher
Saturday Night

John Lorinc
The Making of the Megacity
Toronto Life

Mick Lowe
The Power of One
Elm Street

Andrew Nikiforuk
Where Seldom is Heard an Environmentalist's Word
Outdoor Canada

Andrew Nikiforuk
All Devine's Men
Saturday Night

Social Affairs

Okey Chigbo
Bum rap
The Next City

Louise Gendron
Faut-il abolir le BS?
L'actualité

Don Gillmor
Killing cousins
Toronto Life

Katherine Govier
Lost girls
Toronto Life

Dean Jobb
The Westray Conundrum
OHS Canada

Pierre Lacerte
Rien ne va plus
L'actualité

Mary O'Connell
The story of Joe
Toronto Life

Jay Teitel
True colours
Toronto Life

Michael Valdy
Science Friction
Elm Street

Michael Vlessides
License to whale
Canadian Geographic

Investigative Reporting

Don Gillmor
Fire Alarm
Toronto Life

Don Gillmor
Killing cousins
Toronto Life

Paul Kayla
Death of self-made man
Canadian Business

André Lachance
Du mauvais côté de la Baie James
L'actualité

Jean Benôit Nadeau
Les 10 entreprises les plus secrètes du Québec
Revue Commerce

Jane O'Hara
Rape in the Military
Maclean's

Daniel Sanger, Julien Feldman
Life Beyond Harrods
Saturday Night

Sid Tafler
Who Was Reena Virk?
Saturday Night

Fiction

Shauna Shingh Baldwin
Satya
Saturday Night

Lynn Coady
ice cream man
THIS Magazine

Elyse Gasco
Mother: Not a true story
Prairie Fire

Don Gillmor
Gubermann
Toronto Life

Mark Anthony Jarman
Backhoe
Prism International

Alice Munro
Jakarta
Saturday Night

Robert Sherrin
Cook Kenny-son
The Malahat Review

Poetry

Clea Ainsworth
Squaw Poems
Prism International

Julie Bruck
Drive
Carousel

Don McKay
Five Poems
Event

Don McKay
Four Poems
The Malahat Review

Sue Sinclair
Orange and Red Streak
The Fiddlehead

Rhea Tregebor
Four Poems
The Malahat Review

Patricia Young
Ruin and Beauty
The Malahat Review

David Zieroth
The true imagined life of my neighbour
Grain

Arts & Entertainment

Luc Chartrand
Kevin, rocker malgré lui
L'actualité

André Ducharme
Le Monde à ses pieds
enRoute

Brian D. Johnson
Hungarian Rhapsody
Maclean's

Brian D. Johnson
Cirque du Success
Maclean's

Moira Johnston
The Raven's Last Journey
Saturday Night

Anne Kingston
Lolita Writes Back
Saturday Night

John Lownsbrough
The ladies who lunge
Toronto Life

Sandra Martin
Mr. Muscle
Toronto Life

Hal Niedzviecki
Pop, Product, Person
Adbusters

Katrina Onstad
The Vellekoop Show
Toronto Life

Sports & Recreation

Ian Brown
Thirteen Ways of Learning at a Rapid
Outdoor Canada

Ian Brown
Where Pigs Can Fly
Outdoor Canada

Pierre de Billy
La passion de l'aventure
Châtelaine

Louise Gendron
Les aventuriers de l'île perdue
L'actualité

Shane Peacock
Rulers of the Dohyo
Equinox

Martine Turenne
La bombe Mélanie
L'actualité

Columns

James Chatto
Feed the rich, Lemongrass roots, Tales from the critic
Toronto Life

Catherine Elie
Crime et châtiment, Bobbi et ses sept bébés, Le raisin qui fait dé border le vase
Châtelaine

Peter Foster
Memories of better days, It could be a long engagement, Return of the Phantom
Toronto Life

Gilles Marcotte
Amérique, l'angoisse du vide, Les parcours de trois plumes, Vies de femmes, vies d'écriture
L'actualité

Jean Paré
Dossier 25506, Chirurgie à la tronconneuse, 50%Ö C'est trop peu. Et c'est trop!
L'actualité

Lawrence Solomon
Communism's Continuing successes, Homeless in paradise, The end of corruption
The Next City

Travel

Carole Beaulieu
Au pays des superbranchés
L'actualité

Karen Connelly
Child of Maw Ker
Outpost

Deanne Musolf Crouch
Swimming with Man-Eaters
The Georgia Straight

Pierre de Billy
Un dîner en Provence
Châtelaine

Laurent Fontaine
Andes, Les femmes oubliées Même
L'actualité

Janice Kulyk Keefer
Speaking with Sojia
Border Crossings

Mark Kingwell
Come on Get Happy
Saturday Night

Service
Sponsored by PERIODICAL MARKETERS OF CANADA

James Chatto, Margaret Swaine
The Food and Wine Guide
Toronto Life

Marcia Chen
The Real Estate Guide
Toronto Life

Catherine Collins
Everything under the sun
Cottage Life

Ann Dowsett Johnston
Universities '98
Maclean's

Janet Forman, Karen Burshtein, Michael McCullough, Madelaine Drohan
A Spy Checks In
Report on Business Magazine

Diane Forrest
Battling Big Ears
Cottage Life

Ariane Krol
C'est Le temps de Changer
Châtelaine

Jamie Maw
Restaurant Awards
Vancouver Magazine

Marie Quinty
DIX conseils pour décrocher LE JOB!
Affairs PLUS

Clive Thompson
100 Best Websites
Shift

How-To

Allan Britnell
A Drop of Golden Sun
Canadian Home Workshop

Tom Carpenter
Enter the Dragon
Cottage Life

Victgoria Curran
Handle with care
Canadian Living

Cynthia David
Oceans of Plenty
President's Choice Magazine

Patrick Lima
Magnolias
Gardening Life

Steven Maxwell
A Craftsman's Toolchest
Canadian Home Workshop

Jake McDonald
Jake and the Snakes Meet Superfly
Cottage Life

Mike Randolph
First the Bad News: You Have to Sleep with a Pee Bottle
Outdoor Canada

John Sillaots
The ultimate shop
Canadian Home Workshop

Gary Walchuk
Thoroughbred Sawhorse
Canadian Home Workshop

Essays

Daniel Coleman
The Babies in the Colonial Washtub
The New Quarterly

Robert Fulford
The Lawn
Azure

Rory Leishman
Robed Dictators
The Next City

Hal Niedzviecki
Stupid Jobs are Good to Relax With
THIS Magazine

M. Nourbese Philip
Black w/Holes: A History of Brief Time
FUSE

Jay Tietel
Their Glorious Future
Saturday Night

Jay Tietel
The road not taken
Toronto Life

Jay Tietel
True Colours
Toronto Life

Kevin Van Tighem
The Once and Future Wild
Outdoor Canada

Jennifer Wells
Waiting for the Big One
Report on Business Magazine

Personal Journalism
Sponsored by CANADA POST

Ian Brown
Thirteen ways of learning at a rapid
Outdoor Canada

Bonnie Buxton
Society's Child
Elm Street

Leigh Cummings
No Way Out
Toronto Life

Andrea Curtis
Excuse me while I screef the duff
Toronto Life

Moira Johnston
The Raven's last journey
Saturday Night

Pat Krause
Acts of Love
Event

Jake Richler
Nick's Place
Saturday Night

Profiles
Sponsored by ST. JOSEPH PRINTING

Ian Brown
The Defence of Gillian Guess
Saturday Night

Luc Chartrand
Kevin, rocker malgrÉ lui
L'actualité

Sylvia Fraser
Leader of the opposition
Toronto Life

Sarah Hampson
Landmarks
Elm Street

Sarah Hampson
Foth, He Went a Courtin'
Saturday Night

Gerald Hannon
Secrets and Lies
Canadian Art

Micheline Lachance
Bureau-Durivage: la guerre en direct
L'actualité

Danielle Laurin
Le dÉsarroi de Marie Cardinal
Châtelaine

Guy Lawson
The Zen Master of Maple Leaf
Toronto Life Gardens

David Macfarlane
The Provocative Linda McQuaig
Elm Street

Editorial Package
Sponsored by INDAS LIMITED

Ann Dowsett Johnston
Measuring Excellence
Maclean's

Pierre Duhamel
Commerce à 100 ans
Revue Commerce

Elizabeth Kelly
An Unexpected Song
Hamilton Magazine

Chris Louden
So Long Jerry
TV Guide

Ian McGugan
School of Higher Earning
Canadian Business

Karen Mulhallen
The Anatomy of Theatre
Descant

Rick Spence, and the Editorial staff
Profit 100
Profit

Mark Tunney
A Toast to Alden Nowlan
The New Brunswick Reader

Martine Turenne, Monique Roy, Marié-José Desmrais
La dictature de la beauté
Châtelaine

Bruce Wallace
East Meets West Olympics
Maclean's

Words and Pictures

Wanita Bates
Travellers' First Communion
Border Crossings

Nancy Bonnell-Kangas, Sam Sisco
The Big Stink
OWL Magazine

Sa Boothroyd, Suzanne McCormick
There's Nothing to Doo…
Cottage Life

Harvey Chan
Legends in the Sky
Cottage Life

Drew Cunningham, Peter Sibbald, Dita De Boni
All Work and Some Play
Canadian Inflight Magazine

Tim Davin, Kat Mototsune, Jim Steck
How Do You Make Chickadee
Chickadee Magazine?

Eric Harris, Steven Fick, Elizabeth Shilts, Pauline Comeau, Mary Vincent, Rick Boychuk, Benoit Aquin, Dave Sidaway, Gills Delisle, Martin Paquette, Brandi Cramer, Jean Terroux, Bruno Schlumberger, Rod Macivor, Dave Chan, Petere Cooney, Robert Goldbraith, Gordon Beck, John Mahoney, Phil Norton, Ryan Remiovz
Blackout/Storm Report
Canadian Geographic

Margaret Williamson, Elizabeth Shilts, Rick Boychuk, Steven
Fick, Andrew Murray, Janice McLean, Richard Hartmier, B&C Alexander, John Dann, J.A. Kraulis, Brian Milne
Rivers of Ice
Canadian Geographic

VISUAL CATEGORIES
Fashion
Sponsored by YVES SAINT LAURENT PARFUMS

Denis Desro (art director), Raphael Mazzucco (photographer), Isabelle Long (stylist)
Impact
Elle Québec

Brad MacIver (art director), Gabor Jurina (photographer)
Days of Heaven
Toronto Life Fashion

Brad MacIver (art director), Chris Nicholls (photographer), Fernand Desende (designer)
Confidence Game
Toronto Life Fashion

Lina McPhee (art director), Chris Nicholls (photographer)
Reds
Images

Lina McPhee (art director), Chris Chapman (photographer), Pepper Palmer (stylist)
Fantasy Island
Images

Lina McPhee (art director), Christoph Strube (photographer), Alexa Forsyth (stylist)
Black Again
Images

Martha Weaver (art director), Chris Wahl (photographer)
The Leisure Class
Elm Street

Illustration
Sponsored by THE INTERPROVINCIAL GROUP

Gary Clement
The Bottom Line on Stress
CAmagazine

Jacques Cournoyer
Le Peur du Sexe
Châtelaine

Amanda Duffy
The Dress Maker
Elm Street

Murray Kimber
A Case for the Car
Outdoor Canada

Joe Morse
Classic Black
enRoute

Simon Ng
As I Dropped Out One Bright Summer Morning
Outdoor Canada

Alain Pilon
Knocking Off the Knockoffs
The Financial Post Magazine

Alain Pilon
All Devine's Men
Saturday Night

Alain Pilon
Come On Get Happy
Saturday Night

Alain Pilon
The Last Radical
Vancouver Magazine

Magazine Covers
Sponsored by TRANSCONTINENTAL PRINTING

Tim Davin
Ask Owl
OWL Magazine

Carmen Dunjko, Malcolm Brown
Bran Man 3000
Shift

David Heath
Growing Pains
Advisor's Edge

Sandra Latini
Megawife
Toronto Life

Sandra Latini
Why Does This Man Hate Toronto
Toronto Life

Danielle Le Bel
Beauty and the Beasts
enRoute

Barbara Solowan
The Other Swing Revival
Saturday Night

Alice Unger
Spring Fever
Gardening Life

Carol Young
Arthritis: Joint Efforts For a Pain-Free Future
Health Digest

Spot Illustration

Jamie Bennett
Death Becomes Her
Saturday Night

Gary Clement
Spectrum
Report on Business

Mike Constable
The Personal Finance Guide
Toronto Life

Genevieve Coté
Hoar Frost
Saturday Night

Tony Jenkins
Public Relations
Report on Business

Barbara Klunder
Guide to World Music
Shift

Jason Logan
A Friend, Indeed
Toronto Life Fashion

Ross MacDonald
Series of Columns
Canadian Business

Jason Schneider
Surviving the Audit
Canadian Lawyer

Still-life Photography

Susan Ashukian
Small Fry
Gusto!

Douglas Bradshaw
Shoal Food
Elm Street

Douglas Bradshaw
Please, Please Me
Elm Street

Colin Faulkner
Tuscan Harvest
President's Choice Magazine

Kevin Hewitt
Melon Mania
Food & Drink

Christian Lacroix
De Terre et de Metal
Mariage Quebec

Shun Sasabuchi
Salad Days
President's Choice Magazine

Shun Sasabuchi
Test Patterns
Gardening Life

Tim Saunders
Party Tricks
Elm Street

George Whiteside
Precious Metals
President's Choice Magazine

Environments

Chris Chapman
The Writing's on the Wallpaper
Canadian House & Home

Dan Lim
Suburban Renewal
Toronto Life Fashion

Trisse Loxley
Naturally Sophisticated
Style at Home

Kerry McPhedran
Paradise on Pender
Style at Home

Paul Orenstein
The Artful Addition
Cottage Life

George Whiteside
Designing People: Objects of Desire
Canadian House & Home

Portrait Photography

Nigel Dixon
Fear Itself
Toronto Life

Tom Feiler
Picture Perfect
Shift

Jean Francois Graton
The 25 Most Important People in New Music
Shift

Andrew MacNaughton
Queen Cole
Confidante

Keith Moulding
Saturday Nights
Saturday Night

Greg Pacek
Society's Child
Elm Street

Eden Robbins
The Vellekoop Show
Toronto Life

Chris Wahl
Blood on the Tracks
Elm Street

Chris Wahl
Al Rosen, Accounting Sleuth
Report on Business

Photojournalism
Sponsored by KODAK CANADA INC.

Benoit Aquin
Lethal Beauty
Canadian Geographic

Wanita Bates
Travellers' First Communion
Border Crossings

William DeKay
Double Take
Canadian Geographic

John Dunn
Dunn's Crossing
Canadian Geographic

David McMillan
The Zone
Border Crossings

Russell Monk
Garbage
Shift

Bruce Obec, Thomas Kitchin, Victoria Hurst
Goodbye Mortgage, Hello Wolves
Beautiful British Columbia

Art Direction for a Single Magazine Article

Carmen Dunjko, Malcolm Brown
Boogie Knight
Shift

Carmen Dunjko, Malcolm Brown
Picture Perfect
Shift

Carmen Dunjko, Malcolm Brown
Fear
Shift

Carmen Dunjko, Malcolm Brown
Vincent D'Onofrio
Shift

Carmen Dunjko, Malcolm Brown
Freaks
Shift

Carmen Dunjko, Malcolm Brown
The Bran Man
Shift

Danielle LeBel
Muscovites Are Tough Cookies
enRoute

Danielle LeBel
Wrestling the Muse
enRoute

Lina McPhee
Reds
Images

Carol Moskot
Precious Metals
President's Choice Magazine

Art Direction for an Entire Issue
Sponsored by QUEBECOR INC.

Heather Cooper
Holiday 1998
Food & Drink

Chris Dixon
Autumn 1998
Adbusters

Carmen Dunjko, Malcolm Brown
Fight the Power, Etc.
Shift

Danielle Le Bel
May 1998
enRoute

Janice McLean
Through the Lens
Canadian Geographic

Barbara Solowan
The Director
Canadian Art

Editors Association hires first-ever manager
Toronto, Ont., 23 April, 1999: Constance Dilley John has been named the first ever association manager of the Editors Association of Canada (EAC) and its French-language counterpart, Association canadienne des rédacteurs-réviseurs (ACR). Although she joined the association on March 29, an electronic news release announcing the appointment--which coincides with the EAC's 20th anniversary--was issued only yesterday. As association manager, John will oversee marketing and fundraising programs, as well as the production of the EAC's national publications. She'll also manage the association's Toronto office. Prior to joining the EAC, John served for seven years as the executive director of the International Centre of Films for Children and Young People (CIFEJ), and 15 years as editor-in-chief of Cinema Canada. Her resume also includes stints at TVOntario and the CBC. "I am thrilled to have Connie John as our association manager," the news release quotes EAC president Nancy Flight as saying. "Connie brings a great deal of experience, expertise, and energy to this position, and she will be crucial in helping us achieve our goals for the next few years."

Title on mutual funds launches Quebec edition
Toronto, Ont., 22 April, 1999: Toronto-based publishers Richard Webb and Levi Folk are set to launch a French edition of their magazine, Mutual Fund Review. The move, slated for next month, is in response to advertisers seeking a broader audience. According to Webb, La Revue des Fondes Mutuels will cover the same editorial themes as its English-language counterpart, but with original French content. "The Quebec market doesn't want translated English content," Webb says, pointing to his research. "They want original French writing." Published by Financial Player Inc., the quarterly will be distributed to financial planners, brokers and advisors. It will also have a newsstand presence, says Webb
Contact: 416-977-7337
Cover price: $3.95
Frequency: quarterly
Subscription: $16
Circulation: 30,000
Colour ad: $5,000

Toronto Life, Shift see changes to mastheads
Toronto, Ont., 21 April, 1999: Toronto Life associate editor Maryam Sanati has left the glossy city book to join Shift magazine, where she replaces former senior editor Nadine Kriston Csathy. Replacing Sanati at Toronto Life, meanwhile, is former Canadian Art senior editor Gary Salewicz., who has served as part-time photo editor for the Key Publishers title since May 1996. Also new to the Toronto Life team is Sheilagh McEvenue, who served as a researcher at Saturday Night for 16 years. Her new position as chief of research effectively splits up the job of chief of copyediting and research. That positon was held by Cynthia Brouse, who stays on as chief of copyediting. Back at Shift, Sanati joins another Toronto Life alumnus, former associate consumer marketing manager Wayne Leek , who is now Shift's consumer marketing director. Kriston Csathy, meanwhile, is now at the magalogue Noise (see yesterday's Daily News posting).
Contact: 416-364-3333 (Toronto Life); 416-977-7982 (Shift)

J.C. Penney title lures several Canadian staffers
Toronto, Ont., 20 April, 1999: Although it will be targeting an American audience, the nascent J.C. Penney magalogue Noise has lured several local magazine types to its masthead since setting up shop here earlier this year. Expected to debut at the end of July, the new title is being publishing by Toronto's WSP Marketing in partnership with U.K.-based Redwood Publishing. Among the magalogue's Canadian staffers are:
• editor Nadine Kriston Csathy, who originally left her senior editor's position at Shift to pursue freelance television work in February. She's also producing the Life channel'sShift TV pilot.
• associate fashion editor Alexa Forsyth, the former fashion editor at Images;
• chief of copyediting and research Sheila Heti, who served as associate editor at Shift until last September (she's still listed on the masthead as a contributing editor);
• production manager Trish Kaliciak, who left her job as Shift's production manager two years ago;
• fashion editor Dick Snyder, who is on a leave of absence from The Globe and Mail's Fashion and Design section;
• features editor Abi Slone, a music columnist with Xtra!; and
• editorial assistants Tamara Stieber (previously a researcher at WTN) and recent Ryerson grad Charmaine Noronha. Finally, two WSP execs will also be on the masthead: Eric Schneider as co-publisher and Mark Stein as director of strategic development. The second co-publisher is from Britain, as are the editor-in-chief and the art director.
Contact: 416-360-7339

Independent shop owner spearheads mag promo
Toronto, Ont., 19 April, 1999: The Canadian Magazine Publishers Association and Toronto shop owner Maytham Ibrahim have teamed up to launch what they hope evolves into a monthly newsstand promotion. The first-ever Canadian Magazines Week begins next Sunday at Presse International, Ibrahim's 1,200-square-foot store at 537 Bloor Street West. The week-long event is intended to show consumers "how good Canadian magazines are," says Ibrahim, who opened his shop four years ago. "What I'm trying to do now is give all display for one week to Canadian magazines," he says, noting that monthly sales of U.S. titles typically reach $60,000, while homegrown magazines net just $2-3,000. "I felt we should give some support to our Canadian publishers." Essentially, Canadian periodicals will take over the shop's most prominent display positions for the entire week, as will attendant promotional materials. According to Ibrahim, he will conduct the monthly one-week promotion for five months before deciding whether to continue. He hopes other shops will also take up the idea. Although he confides that one of his main suppliers, Metro News, is not in favour of the idea (they say he'll lose sales), Ibrahim says he has no intention of dropping the idea before giving it a chance. Says Ibrahim: "I know it will work." The promotion is open to all CMPA members and other interested publishers.
Contact: 416-531-1187 (Presse International); or 416-504-0348/0274 (CMPA sales rep Marcus Chonksy)

PMB '99 reveals general decline in readership
Toronto, Ont., 15 April, 1999: Further evidence that Canadians are being bombarded with more media choices--including more magazines--than ever before can be found in the Print Measurement Bureau's annual report, PMB '99. Unfortunately for the majority of magazines included in the reader survey, the evidence in question is a decline in readership figures over last year's findings. Released late last month, the report shows that of the 45 English-language magazines with comparable two-year data, 35 recorded drops in readership. According to Masthead's calculations, that translates into an overall drop of 5%, as opposed to last year's 2% increase. Hit particularly hard were mass market books such as Telemedia's Canadian Living and TV Guide, down 12.1% and 11.7% respectively. (Interestingly, Telemedia's Style at Home was up 7.5%.) The 30 French titles measured by PMB, meanwhile, saw growth in just 11 publications, resulting in an across-the-board decline of 1.8%. In contrast, last year saw gross readership jump by 2%. As in the English category, specific vertical magazines tended to fare well. The readership of Fleurs, Plantes et Jardins, for example, climbed 32.5%. For publishers, such declines do not necessarily mean it's time to start popping cyanide capsules. For one, the readership figures are based on a survey of more than 24,000 Canadians aged 12-plus, meaning some titles may still be performing well against their particular target audiences. And as PMB president Steve Ferley points out, the statistics should not be viewed in a vacuum. "Two years does not a trend make," he says, stressing that the figures should be "looked at with a degree of balance" over the long-term. The all-important readers per copy (RPC) figures, for example, are the same now as they were in 1993: 2.2 for English magazines and 2.9 for French titles (last year the numbers were 2.3 and 2.9 respectively). Ferley also observes that the number of periodicals included in the annual study has remained relatively static compared to the increasing number of magazines available to consumers. "PMB is measuring a constant portion of a growing market," he says. This would suggest that the drop in gross readership could be attributed to this "fragmentation" within the medium, not to mention expansion in other media. This year's report shows that the Internet, for example, is enjoying an increasingly larger audience: according to PMB '99, almost 24% of Canadians regularly logged on, as opposed to just under 8% in the 1997 study.
Contact: 1-800-PMB-0899

Government, industry consider CanCon quotas
Ottawa, Ont., 14 April, 1999: Although Heritage Minister Sheila Copps yesterday assured the Senate's transportation and communications committee that her government remains solidly behind Bill C-55, the possibility remains that an alternative measure could still come to the fore. Indeed, while the legislative process carries on, delegates from both Canadian Heritage and International Trade have been meeting with American trade officials to discuss possible U.S. alternatives to the Bill. This "two-track system" of moving forward with the legislation while remaining open to U.S. input, notes Heritage spokesperson Jacques Lefebvre, is designed to avert a possible trade showdown. If U.S. publishers want access to the Canadian advertising market, however, any alternative to Bill C-55 must ensure that split-runs carry majority Canadian content, says Lefebvre. "The objective of this is all about content. We have our way to obtain that: the Canadian option, C-55," he says, noting that the ongoing meetings with U.S. officials are merely discussions, not negotiations. "If the Americans have a better option, we're waiting for that. But up to now, they haven't put anything on the table." For their part, industry representatives say any change that gives split-runs access to local ad dollars must ensure that Canadian publishers themselves can continue to produce magazines. "If it's fair competition, presumably we'll be able to hold our own," says Maclean Hunter executive vice-president Terry Malden, a member of the industry-wide coalition lobbying Ottawa to maintain its magazine policy. If content quotas are adopted, therefore, they must be high enough to ensure a "level playing field," he says, noting that with sufficient quotas, foreign publishers would presumably be unable to undercut domestic ad rates if they must also pay for the creation of original Canadian content. Such a threshold, Malden says, would have to be between 60-70% Canadian content--as long as the current restriction on deducting advertising expenses remains in place. However, if advertisers were allowed to deduct the cost of advertising in split-runs, the quota would need to be as high as 80-100%, he explains. While saying he could live with such thresholds, coalition chair François de Gaspé Beaubien warns that the whole concept of quotas remains fraught with pitfalls. Questions remain, for example, as to how to define and quantify Canadian content, not to mention how to police the quotas, says the president of Telemedia's Publishing Divisions. Observes de Gaspé Beaubien: "It's not as clean and elegant as C-55."

Multi-Vision hires Shelagh Tarleton on contract
Toronto, Ont., 13 April, 1999: Former Toronto Life Fashion publisher Shelagh Tarleton has resurfaced at Multi-Vision Publishing Inc., president and CEO Greg MacNeil has confirmed. Tarleton, who left Toronto Life Fashion last October after almost six years as publisher, joined Multi-Vision earlier this month on a short-term contract. According to MacNeil, Tarleton will be "helping out" with Montreal-based Chic magazine, which Multi-Vision is now co-publishing with owner Southam Inc. The position may evolve into something more permanent, says MacNeil. Also now working on Chic as of this month is new Multi-Vision sales rep Christine Notte, formerly with the Maclean Hunter trade magazine Cosmetics. Meanwhile, Multi-Vision has yet to find a replacement for Terri DeRose, the Toronto publisher's vice-president, circulation. DeRose leaves later this month for Camar (see yesterday's Daily News posting). Nor has Multi-Vision found a replacement for Images fashion editor Alexa Forsyth, who left two weeks ago. Forsyth is now associate fashion editor at Toronto-based Noise, the soon-to-be launched magalogue for J.C. Penney. Also yet to be replaced is Elm Street assistant editor and Owl Canadian Family senior editor Sarah Fulford, who takes up her new post as associate editor at Toronto Life on May 3. There she replaces Adam Sternbergh, now senior associate editor at Saturday Night. "One of the problems when you have the best people in the business is defending against attrition," MacNeil says of the recent Multi-Vision brain drain. "They're just terrific people."
Contact: 416-595-9944

Cunningham to receive life award at Nationals
Toronto, Ont., 10 May, 1999: Industry veteran Lynn Cunningham has been named this year's recipient of the coveted Foundation Award for Outstanding Achievement. The honour will be presented June 4 during the National Magazine Awards presentation dinner at the Toronto Sheraton Centre. Cunningham, who has served in a variety of editorial capacities on numerous Canadian consumer books, currently teaches magazine skills at Ryerson Polytechnic University's School of Journalism. As assistant professor, she also oversees the production of the Ryerson Review of Journalism.
Contact: 416-422-1385 (NMAF)

Camar hires DeRose back from Multi-Vision
Markham, Ont., 12 April, 1999: Camar Publications Ltd. has lured back former staffer Terri DeRose from Toronto's Multi-Vision Publishing Inc., it was confirmed today. According to Camar group publisher and president Jacqueline Howe, DeRose takes up her new posting on April 21. She is currently Multi-Vision's vice-president, circulation. As Camar's new vice-president circulation, consumer marketing, DeRose will effectively replace Josie Vogel, who parted ways with the Markham, Ont.-based publisher in late February. DeRose last worked for Camar five years ago as circulation director. In other staff changes at Camar, former Publicor account manager Marni Standen was hired earlier this month as sales manager for Canadian Home Workshop. Also this month, Camar saw the departure of three staffers:
• Outdoor Canada circulation director Terry Gray has left following the rationalization of the title's circ department with Camar's other publications;
• Tobin Taylor, sales rep for the Snow Goer and Canadian Home Workshop consumer shows, has also left as a result of restructuring; and
• Canadian Gardening account manager Susan Towle has crossed over to competitor Gardening Life. A replacement has yet to be hired.
Contact: 905-475-8440

Bowes launches new city book for Windsor, Ont.
Windsor, Ont., 8 April, 1999: Bowes Publishers Limited has launched a new city book catering to middle- and upper-income neighbourhoods in Windsor, Ont. Pulse magazine debuted early last month. The new glossy is distributed free along with the Windsor Pennysaver, a weekly giveaway also put out by London, Ont.-based Bowes. The new bimonthly features stories about city residents, as well as regular departments on recipes, local heritage, homes, fashion, education, health and investment. Local event and entertainment listings are also included.
Contact: 519-966-4500
Cover price: $2.95
Frequency: 6/year
Subscriptions: n/a
Circulation: 30,000
Colour ad: $2,585

Plesman spins off supplement as separate title
Toronto, Ont., 7 April, 1999: Plesman Publications has relaunched a five-year-old supplement to Computing Canada as a new standalone magazine. The debut issue of Communications & Networking appeared last month. "It reached the point where as a supplement it wasn't delivering all of the audience that some of the ad base was looking for," says publisher George Soltys, noting that the title was also reaching readers who were not necessarily interested in the subject matter. Although the supplement originally focused on the networking industry, over the past two years it began to include editorial on telecommunications, says Soltys. The new magazine now covers both industries in equal measure, with articles on new technologies, regulations, products and companies.
Contact: 416-497-9562
Cover price: n/a
Frequency: monthly
Subscription: $75
Circulation: 18,000
One-time, full-page, colour ad: $6,046

New title bets on tapping into gaming industry
Concord, Ont., 6 April, 1999: Editor/publisher Peter Szecsodi jokes that he started up The Gambler Magazine because he couldn't afford to buy his own casino. His real motivation, though, is to tap into what he calls "one of the fastest growing segments of the North American economy"--the gaming industry. Launched March 1, the Concord, Ont.-based monthly targets both consumers and industry executives with articles on the likes of casino openings, gaming strategies and related human interest stories (the current May issue, for example, features a profile on industrialist and horse-racing enthusiast Frank Stronach). And along with the glossy's coverage of "responsible gaming," it also serves up non-related editorial on fashion, entertainment and travel. While the debut issue had a print run of just 10,000, distribution is set to jump to 100,000 in May, with 40,000 copies delivered to Toronto's most affluent neighbourhoods, says Szecsodi. Also in May, Disticor is slated to initiate newsstand distribution, with the remaining copies sent to racetracks and casinos throughout North America.
Contact: 905-738-3166
Cover price: $3.95
Frequency: monthly
Subscription: $24
Circulation: 100,000
Full-page, one-time, four-colour ad: $7,000

Editor, consultants purchase astronomy title
Toronto, Ont., 5 April, 1999: The National Museum of Science and Technology has sold SkyNews magazine to founding editor Terence Dickinson and the magazine consultancy firm C.M. Group. The sale, which was finalized two weeks ago, did not include the title's French-language counterpart, Ciel Info. Both C.M. Group and Dickinson have been involved with the glossy bimonthly since it was launched in the summer of 1995 to promote amateur astronomy in Canada. According to C.M. Group managing director Greg Keilty, the National Museum of Science and Technology decided to sell the magazine because it no longer wanted to be in the publishing business. The Ottawa institution will continue, however, to appear on the masthead as the title's founding publisher. Also remaining on the masthead along with C.M. Group and editor Terence Dickinson will be art director Michael Webb and production manager Susan Dickinson. Wendy McPeake, who represented the Museum as publisher, will also continue with the magazine, but in a new capacity. Subtitled "The Canadian Magazine of Astronomy & Stargazing," SkyNews won the National Magazine Award Foundation's "Best New Magazine" honour in 1996. Keilty says the new publishers have no immediate plans for changes to the four-year-old title.
Contact: 905473-2304.

Alternative title aims for financial self-sufficiency
Halifax, N.S., 1 April, 1999: Sustainable Times is about to find out if it's, well, financially sustainable. With its March issue, the alternative quarterly relinquished its status as a freebie newsprint tab by adopting a magazine format and a $2.95 cover price. It also reduced its print run from 20,000 to 5,000 copies. "With the relaunch, I'm trying to make the magazine a little less earnest and a bit more fun," says publisher/editor Sean Kelly, noting that the title also underwent a complete redesign. Along with more graphics and typography, the magazine also now features more human interest stories, says Kelly. Published by the international development organization CUSO, Sustainable Times presents solutions for problems related to the environment, development and the economy. Contact: 902-423-6709

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